Senior Analyst, Marketing
Core
Develop B2B marketing campaigns and content assets for digital payment products (Click to Pay, Tokenization, Passkeys) to drive market education and adoption.
Role type
Senior B2B Marketing Analyst
Builds
Integrated B2B marketing campaigns, customer videos, playbooks, and research toolkits
Domain
Fintech / Digital Payments
Deliverable
product features
Required skills
B2B campaign management, content strategy, technical writing, project management, cross-functional collaboration, AI-enabled tools usage
Preferred skills
Payment technologies background, B2B sales experience, marketing analytics, social media platforms
Responsibilities
Collaborate with product and sales teams to identify market insights; Create marketing assets supporting digital payment products; Work with stakeholders to execute marketing initiatives; Monitor and optimize campaign performance using data and AI tools
