B2B Marketing Data Analyst
Core
Transform marketing data into actionable insights to optimize B2B marketing performance, measure campaign effectiveness, and accelerate partner growth.
Role type
B2B Marketing Data Analyst
Builds
Dashboards, reports, scorecards, and forecasting models for marketing funnel performance and key business metrics.
Domain
B2B Marketing, Fintech/Financial Services
Deliverable
dashboards & analysis
Required skills
SQL, Excel, BI and visualization tools, CRM and marketing automation platforms, B2B marketing performance analysis, demand generation metrics
Preferred skills
Multi-touch attribution models, Google Analytics (GA4), Adobe Analytics, statistical analysis, predictive modeling, cloud data platforms (Snowflake, BigQuery), Python or R
Responsibilities
Analyze B2B marketing campaign performance across digital, email, events, and demand generation; Develop and maintain dashboards and reports for marketing funnel visibility; Measure campaign ROI, lead quality, conversion rates, and customer acquisition costs; Partner with Sales and Revenue Operations to evaluate pipeline performance; Identify trends and optimization opportunities using marketing and CRM data; Build forecasting models to guide marketing investments; Support A/B testing initiatives by measuring outcomes and providing recommendations; Present insights and recommendations to stakeholders through data visualizations.
Seniority
Mid-level, hands-on IC