Creative Strategy Manager
Core
Transform business problems, human insights, and cultural shifts into creative opportunities that drive growth and make brands more meaningful for clients across the European region.
Role type
Senior IC creative strategy manager
Builds
Creative strategies, strategic narratives, and high-quality creative briefs for Mastercard's client portfolio
Domain
Financial services / Creative strategy & Brand planning
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Strategic thinking, Creative writing, Facilitation, Storytelling, Cross-market analysis, Cultural sensitivity, Stakeholder alignment, Quality leadership
Preferred skills
Experience in leading agencies or consultancies, Workshop leadership, Strategic framework development
Technologies
N/A
Responsibilities
Lead the development of creative strategies on key briefs; Conduct and guide desk research across markets, competitors, consumers, and cultural trends; Write high-quality creative briefs that inspire creative teams; Support and mentor Creative Strategists to elevate strategic thinking; Translate business objectives and brand challenges into clear strategic directions
Seniority
Senior, hands-on IC