Manager, Product Marketing
Core
Drive adoption of Mastercard's priority growth platforms by translating product capabilities into compelling go-to-market strategies and integrated marketing programs for Affluent, High Value Consumers, Cross-Border, and ESG solutions.
Role type
Manager, Product Marketing & Platforms
Builds
Scalable go-to-market frameworks and integrated marketing campaigns for Mastercard's growth platforms
Domain
Financial services / Payments / Digital Economy
Deliverable
product features
Required skills
Go-to-market strategy, product marketing, integrated campaign execution, stakeholder management, agency management, data analytics, commercial acumen, strategic planning
Preferred skills
Financial services experience, payments industry knowledge, travel/lifestyle sector experience
Technologies
Marketing automation tools, analytics platforms, CRM systems
Responsibilities
Lead marketing strategy development for priority growth platforms, develop scalable go-to-market frameworks, execute integrated marketing campaigns across owned/earned/paid channels, partner with issuers and strategic stakeholders, manage agency partners, use data to optimize marketing investments
Seniority
Manager, hands-on IC
