Manager, Area Marketing
Core
Develop and implement holistic marketing plans (Digital, ATL, BTL, partnerships) to build the MasterCard brand, position products for issuers/merchants, and increase card issuance and usage.
Role type
Manager, Area Marketing
Builds
Marketing programs, brand building initiatives, sponsorship platforms, and customized solutions for bank customers.
Domain
Financial services / Digital payments
Deliverable
product features
Required skills
Strategic planning, project management, account management, brand management, direct marketing, budget management, vendor management, data analysis, negotiation, creative judgment
Preferred skills
Master's degree, experience in multinational environments
Technologies
MS PowerPoint, MS Word, MS Excel
Responsibilities
Analyze customer objectives to create segment-driven opportunities; size and scope bank customer assignments; execute marketing programs from ideation to post-result tracking; manage marketing budgets and ensure ROI; coordinate deliverables with external vendors; ensure compliance with legal and financial procedures.
Seniority
Manager, hands-on leadership