Performance & Digital Growth Manager
Core
Planning, executing, and measuring integrated marketing and sponsorship initiatives with a focus on AI-driven discovery platforms (AEO) and performance marketing across the DACH region.
Role type
Senior IC Performance & Digital Growth Manager (AI & AEO Focus)
Builds
Multi-channel performance marketing campaigns, AEO content strategies, and compliant digital ecosystems for Mastercard in Germany.
Domain
Fintech / Digital Payments / AI Marketing
Required skills
Multi-channel performance marketing, AEO strategy, SEO, Agent-based workflow tools, content strategy, GDPR compliance, analytics, budget management, stakeholder coordination
Preferred skills
Sponsorship/partnership marketing, AI-powered marketing solutions, predictive targeting
Technologies
AEM, Paid Search, Paid Social, Programmatic, Affiliate, Agent systems
Responsibilities
Optimize multi-channel campaigns (Paid Search, Social, Programmatic, Affiliate); Lead AEO strategy for DACH; Ensure website performance, UX/UI, and compliance; Oversee tracking frameworks and consent management; Develop content strategies for AI-powered answer engines; Monitor digital/search behavior shifts; Drive AI pilot projects; Own reporting and attribution models.
Seniority
Senior, hands-on IC