Director, US Patient Marketing, NF1 PN
Core
Strategic lead for all patient-facing personal and non-personal initiatives for Neurofibromatosis 1 (NF1) PN, driving patient demand in HCP offices via CTV and omnichannel media.
Role type
Director, Patient Marketing (Pharma)
Builds
Branded and unbranded patient marketing strategies, digital assets, and patient engagement events.
Domain
Pharmaceuticals / Rare Disease (Neurofibromatosis 1)
Deliverable
product features
Required skills
Strategic planning, omnichannel media execution, agency management, budget management, KPI analysis, cross-functional collaboration, patient advocacy partnership, agile methodology.
Preferred skills
Oncology or rare disease experience, sales and marketing dual background, advanced degree (MBA/PhD), leading without authority.
Technologies
MS Office (Word, PowerPoint, Excel), CTV platforms, digital media tools.
Responsibilities
Lead strategic direction of personal and non-personal resources; partner with HCP marketing lead for omnichannel execution; develop DTC strategy; lead patient engagement events; manage agency relationships and budgets; monitor performance KPIs; liaise with cross-functional teams (Sales, Patient Services, Legal, etc.).
Seniority
Director, strategic lead with team management.