Associate Director, US Lifecycle Marketing – Immunology
Core
Translate Immunology brand and indication-expansion strategy into HCP-ready marketing tactics, digital assets, and field enablement materials across new disease indications.
Role type
Associate Director, Lifecycle Marketing (Immunology)
Builds
Launch-ready collateral, digital assets (iCVA experiences, HCP websites), and field enablement materials for HCP engagement.
Domain
Pharmaceutical / Biotechnology / Immunology
Deliverable
product features
Required skills
HCP engagement strategy, cross-functional leadership, budget management, MLR/regulatory compliance navigation, agency/vendor management, data-driven campaign optimization
Preferred skills
Immunology/Rheumatology/Dermatology domain expertise, specialty sales organization support, omnichannel marketing, pharmaceutical launch/lifecycle management, MBA
Technologies
iCVA platforms, HCP websites, AI-enabled content tools
Responsibilities
Translate brand strategies into HCP-ready experiences; co-create branded/unbranded digital assets and websites; develop field training and promotional resources; guide agency partners; lead asset progression through MLR/Legal/Regulatory review; analyze HCP touchpoint performance to optimize campaigns.
Seniority
Senior, hands-on IC with tactical execution and cross-functional leadership