Brand Manager, Customer Engagement
Core
Translate national brand strategy into high-impact customer and account engagement plans for oncology patients and healthcare professionals.
Role type
Brand Manager, Customer Engagement
Builds
Customer engagement journeys, advocacy initiatives, and customer-focused programmes for priority segments.
Domain
Life Sciences / Oncology / Healthcare Marketing
Deliverable
product features
Required skills
Oncology commercial experience, customer journey design, omnichannel engagement strategy, stakeholder management, project management, pharmaceutical governance compliance, insight synthesis
Preferred skills
Key account management frameworks, AI/digital marketing automation, CRM and content-approval platforms (e.g., Veeva PromoMats)
Technologies
Veeva PromoMats, CRM, marketing automation tools
Responsibilities
Design and optimize customer engagement journeys across personal and non-personal channels; manage external agencies and media partners; collaborate with Sales, Medical, and Oncology teams; ensure compliance with ABPI Code of Practice and internal governance.
Seniority
Mid-to-Senior, hands-on IC