BM-RIN(Breztri/Asthma)-上海
Core
Develop and execute market access strategies and campaigns for the Breztri/Asthma product, supporting sales teams and driving commercial operations.
Role type
Senior Market Access Manager
Builds
Access-focused campaigns, programs, and materials for respiratory products
Domain
Healthcare / Respiratory Therapeutics
Deliverable
product features
Required skills
Market access strategy, cross-functional collaboration, campaign leadership, market analysis, SWOT analysis, forecasting, stakeholder management
Preferred skills
New product launch experience, agency management, customer insight analysis
Technologies
None stated
Responsibilities
Support access strategy development with cross-functional teams; Lead development of access-focused campaigns and materials; Monitor sales and access progress; Identify marketing opportunities based on medical and market knowledge; Conduct situation analysis and develop brand plans; Coordinate product training and field visits with sales teams
Seniority
Senior, hands-on IC