Brand and Customer Manager
Core
Execute brand strategy and drive sales growth for pharmaceutical products in the Irish market through key account management and tactical marketing.
Role type
Senior Brand and Customer Manager (Pharmaceuticals)
Builds
Brand strategy plans, market insights, sales forecasts, and key marketing campaign materials.
Domain
Healthcare / Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Commercial pharmaceutical experience, sales and marketing leadership, key account management, cross-functional collaboration, content creation, vendor management, data-driven execution.
Preferred skills
Oncology domain knowledge, new medicine launch experience, omnichannel marketing capabilities.
Technologies
None stated
Responsibilities
Execute marketing plans across various channels; manage brand sales forecast and annual marketing budget; drive content creation for brand experience; manage external vendors; oversee promotional asset approval; use insights for account planning and segmentation; engage with influential customers and healthcare stakeholders; develop strategic account plans to maximize value.
