Associate Director, Marketing (New CVRM Franchise)
Core
Lead the launch Brand Strategy for the New CVRM Franchise by driving market research, brand positioning, and integrated launch plans to impact patient lives.
Role type
Associate Director, Marketing (Launch Strategy)
Builds
Integrated channel marketing and media plans, disease-state awareness programs, and pre/post-launch promotional strategies for US HCPs and patients.
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
product features
Required skills
Brand strategy development, market research leadership, integrated marketing planning, stakeholder alliance building, budget management, agency relationship management, performance metric definition.
Preferred skills
Experience leveraging AI in marketing strategy development, learning agility, ability to work through ambiguity.
Technologies
None explicitly stated
Responsibilities
Support development of disease-state and brand core promotional materials for US HCP and patient promotion; oversee congress strategy, symposia, and speaker programs; lead development of integrated channel marketing and media plans; collaborate with Insights and Analytics teams to drive actionable insights; define and facilitate pre and post launch promotional plans; partner with sales team to drive business growth; manage program budgets, timelines, and agency workflows.
Seniority
Senior, hands-on IC
