Brand Manager (m/w/d) Oncology (GI-Cancer)
Core
Develop local brand strategy and execute omnichannel marketing campaigns for oncology focus products to support patient treatment and market growth.
Role type
Brand Manager (Marketing)
Builds
Marketing campaigns, brand strategy, and market insights for oncology pharmaceutical products.
Domain
Pharmaceuticals / Oncology / Gastrointestinal Cancer
Deliverable
product features
Required skills
Strategic brand management, omnichannel marketing, cross-functional team leadership, project management, market research, product forecasting
Preferred skills
Digital marketing expertise, experience with product launches, franchise cross-project management
Technologies
None stated
Responsibilities
Develop local brand strategy for focus oncology products; Lead cross-functional indication teams; Plan and execute omnichannel marketing campaigns; Manage budget and success control for marketing initiatives; Organize national events and congress activities; Act as liaison for experts and decision-makers; Conduct market and competitive analysis; Contribute to product forecasting
Seniority
Mid-Senior, hands-on IC
