【AstraZeneca】【R&I】Brand Manager,Tozorakimab
Core
Develop and execute product strategies for Tozorakimab to maximize patient benefits and AZ's science value.
Role type
Brand Manager (Pharmaceuticals)
Builds
Brand strategy, launch execution plans, content, and events for Tozorakimab
Domain
Pharmaceuticals / Biopharmaceuticals
Deliverable
product features
Required skills
Sales experience with quantifiable results, Pharmaceutical marketing experience, Hypothesis testing, Primary and secondary market research, Stakeholder management, Cross-functional collaboration
Preferred skills
Biopharmaceutical marketing experience, New product launch experience
Technologies
None stated
Responsibilities
Analyze pre-launch market environment and customer needs to define business challenges, Execute launch plans including content creation and events, Validate strategies through market research, Propose strategies to internal and external stakeholders, Manage external medical experts, Collaborate with global teams to maximize product value
Seniority
Mid-level, hands-on IC