Senior Marketing Manager, Congress, GPO/P2P - Breast Cancer
Core
Operationalize brand strategy for TRUQAP and ETCAMAH through congress, peer-to-peer, GPO, and compliant field resource initiatives to drive HCP engagement and demand generation.
Role type
Senior Marketing Manager (Congress, P2P, GPO)
Builds
Promotional materials, speaker program content, advisory board materials, and field resources for oncology products.
Domain
Healthcare / Oncology / Pharmaceutical Marketing
Deliverable
product features
Required skills
Healthcare marketing strategy, HCP engagement planning, congress activation management, speaker program development, GPO resource coordination, MLR/Veeva compliance workflows, budget and procurement management, vendor and agency management, cross-functional stakeholder influence
Preferred skills
MBA, breast cancer indication experience, oncology marketing (solid tumors), launch readiness support, competitive defense execution
Technologies
Veeva, MLR review systems
Responsibilities
Lead strategy and execution for congress, P2P, and GPO initiatives; develop and optimize promotional materials and speaker content; coordinate advisory board planning; manage event activation and field pull-through; steward budgets and procurement processes; partner cross-functionally with Medical, Legal, Compliance, and Sales teams.
Seniority
Senior, hands-on IC
