SMM/AD-Saphnelo MKT-上海
Core
Develop therapeutic area strategy, manage marketing mix, lead brand team, and execute marketing plans for a pharmaceutical product portfolio.
Role type
Senior Marketing Manager (Therapeutic Area Strategy & Brand Leadership)
Builds
Strategic marketing plans, brand strategies, training programs, and promotional campaigns for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Therapeutic area strategy, marketing mix management, budget consolidation, cross-functional team leadership, sales forecasting, compliance management, talent recruitment and performance management, market research analysis.
Preferred skills
Global AZ network relationships, HCP and KEE relationship cultivation, cost-efficiency optimization.
Technologies
None stated
Responsibilities
Develop therapeutic area strategy and product launch plans; lead cross-functional brand team; manage brand budget and promotional expenditure; oversee training material development; recruit and manage marketing team; cultivate relationships with KEEs and HCPs; submit business review data and market research findings.
Seniority
Senior, hands-on IC with people management responsibilities
