Marketing Mgr
Core
Formulate and execute brand strategy and marketing plans to drive brand development, enhance customer value, and achieve business goals through market analysis and cross-functional collaboration.
Role type
Marketing Manager
Builds
Brand strategy, annual marketing plans, and market activation campaigns
Domain
Pharmaceutical industry
Deliverable
product features
Required skills
Market analysis, Brand strategy, Project management, Stakeholder management, Budget management, Business acumen
Preferred skills
Pharmaceutical industry experience, Consulting experience, English fluency
Responsibilities
Analyze market environment and competition to support brand strategy; Identify market opportunities and growth drivers; Execute market activities and key projects; Manage cross-functional collaboration with Medical, BU, and Access teams; Develop and optimize marketing content and communication materials; Manage marketing budgets and track resource efficiency.
Seniority
Mid-Senior, hands-on IC
