Brand Manager CVRM - 12 Month Contract
Core
Support the delivery of insight-informed brand plans and omnichannel activation across the Cardiovascular, Renal and Metabolic (CVRM) portfolio for prescription medicines in Australia and New Zealand.
Role type
Brand Manager (Contract)
Builds
Brand plans, omnichannel activations, sales enablement materials, and campaign operations for CVRM medicines.
Domain
Biopharmaceuticals / Cardiovascular, Renal and Metabolic
Deliverable
product features
Required skills
Pharmaceutical industry brand management, market research and insight gathering, content production and campaign operations, sales enablement coordination, omnichannel marketing execution, test-and-learn analysis, budget administration
Preferred skills
Understanding of pharmaceutical product development and commercialisation in Australia, experience in cardiovascular/endocrinology/nephrology, primary and secondary care channel marketing, Australian healthcare environment knowledge
Technologies
Digital and traditional marketing channels
Responsibilities
Support the Senior Brand Manager in brand planning and market research; Execute annual brand strategy and activation roadmaps; Manage content and campaign operations including deployment and version control; Coordinate sales enablement materials for field teams; Execute omnichannel initiatives across digital and traditional channels; Contribute to test-and-learn initiatives and campaign analysis; Support budget administration and spend tracking
Seniority
Mid-level, execution-focused IC
