Senior Marketing Manager, Oncology DTC
Core
Executing US consumer marketing efforts for Truqap, an oncology product, to build brand awareness and engagement.
Role type
Senior Marketing Manager (Consumer)
Builds
Consumer digital marketing strategies, campaigns, and media activations for oncology medicines.
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Consumer healthcare marketing, oncology product marketing, campaign strategy, digital marketing, media planning, project management, budget management, regulatory compliance
Preferred skills
Product launch experience, partnership identification, new technology adoption
Technologies
Digital media platforms, marketing automation tools
Responsibilities
Support creation of consumer campaign strategies, lead implementation of innovative digital marketing programs, collaborate to optimize strategies using data, manage creative projects and media agencies, manage marketing budget, partner with legal/regulatory stakeholders, identify and evaluate new partnerships and technologies
Seniority
Senior, hands-on IC
