Brand Manager (m/w/d) CVRM
Core
Develop and execute marketing strategies for cardiovascular, renal, and metabolism therapeutic areas to set treatment standards and drive product launches.
Role type
Brand Manager (Cardiovascular, Renal and Metabolism)
Builds
Marketing strategies, omnichannel campaigns, and product launches for heart, kidney, and metabolic disease treatments.
Domain
Pharmaceutical industry, Cardiovascular, Renal, and Metabolism (CVRM) therapeutics.
Deliverable
product features
Required skills
Launch planning and execution, marketing strategy development, omnichannel strategy conception, cross-functional project management, budget management, key external expert relationship building, market and customer insights analysis, KPI tracking and analytics.
Preferred skills
Experience in Primary & Specialty Care, knowledge of Hypertension/CVRM (Nephrology, Cardiology, Diabetology), strategic thinking, creativity and innovation.
Technologies
None explicitly stated.
Responsibilities
Plan, execute, and monitor new product/indication launches; Develop and ensure consistent implementation of marketing strategies across all channels; Identify market and customer insights to optimize strategy; Conceive and implement omnichannel strategies and sales force training; Plan and manage cross-functional projects and budgets; Coordinate with local and global teams (Sales, Medical, Market Access, Finance); Build and maintain relationships with key external experts and indication-relevant networks.
Seniority
Mid-to-Senior level, requiring multiple years of experience.
