【AstraZeneca】【ONC】Associate Brand Manager, ｵﾝｺﾛｼﾞｰ事業本部 血液腫瘍 領域ﾏｰｹﾃｨﾝｸﾞ
Core
Define and execute product marketing strategies and national sales plans for oncology hematology products to deliver value to patients.
Role type
Associate Brand Manager (Oncology Hematology)
Builds
National sales plans, tactical execution (materials, events, digital), and reporting systems.
Domain
Pharmaceuticals / Oncology / Hematology
Deliverable
product features
Required skills
Market analysis, strategic planning, tactical execution, KOL management, cross-functional collaboration, data analysis, presentation creation
Preferred skills
Hematology domain expertise, diversity acceptance
Technologies
Excel, PowerPoint, IT systems
Responsibilities
Identify and structure business challenges with brand and related teams; Develop product strategies and 1-year national sales plans; Conduct market research and analyze results to extract issues; Plan and execute tactics including e-promotion; Design and maintain reporting systems for promotion effectiveness monitoring; Manage Key Opinion Leaders (KOLs); Collaborate with Medical, Commercial Excellence, and Pharmacovigilance departments.
Seniority
Associate, hands-on IC
