Director, Market Access Strategy
Core
Develop and deploy brand and therapeutic area focused marketing campaigns and tactics for AstraZeneca's U.S. Respiratory Biologics portfolio (FASENRA and Tozorakimab) to support overall access strategies and objectives.
Role type
Director, Market Access Strategy (US)
Builds
US managed care marketing plans, payer value narratives, Health System value narratives, ACD team assets, field tools, and omni-channel marketing campaigns.
Domain
Pharmaceutical / Healthcare / US Market Access
Deliverable
product features
Required skills
US market access landscape knowledge, commercial experience, payer value narrative development, omni-channel campaign management, market research and message testing, cross-functional collaboration, budget and agency management, reimbursement methodology understanding.
Preferred skills
Advanced degree in Business/Marketing/Science, respiratory biologics experience, launch management experience, financial acumen, data-driven strategic decision making.
Technologies
None explicitly stated
Responsibilities
Lead development of US managed care marketing plans; manage payer marketing budget and external vendors; create omni-channel marketing campaigns; conduct market research and message testing; collaborate with HEOR, brand, and clinical teams to shape value messages; engage field teams to collect account insights and feedback.
Seniority
Director, strategic leadership & execution
