Marketing Director, CV
Core
Lead end-to-end marketing strategy and execution for a new PCSK9 asset (CVRM BU) covering pre-launch through post-launch, with a specific focus on China market needs and global alignment.
Role type
Senior Marketing Director (Pharmaceuticals)
Builds
New product launches, brand strategies, and life cycle management plans for PCSK9 assets.
Domain
Pharmaceuticals / Cardiovascular / China Market
Deliverable
product features
Required skills
Product portfolio management, Brand strategy development, Cross-functional leadership, Stakeholder management (KOLs, medical societies), Budget management (A&P, P&L), China market localization, Strategic planning, Team recruitment and development, Compliance with industry codes.
Preferred skills
Sales management experience, Medical affairs experience.
Technologies
MS Office, ESS systems.
Responsibilities
Create and communicate division vision, lead cross-functional brand teams, manage investment and resource allocation, build relationships with external stakeholders, recruit and develop marketing teams, participate in global brand reviews, ensure compliance with AZ code of conduct.
Seniority
Senior, hands-on IC with line management responsibility
