Director, Cross Channel Engagement Lead (CCEL)
Core
Lead the planning, production, and deployment of marketing tactics across channels, acting as a connector between brand strategy and execution to drive consistent commercial delivery.
Role type
Director, Cross-Channel Engagement Lead (Marketing Operations)
Builds
Coordinated cross-channel execution and adoption of global commercial capabilities for Amgen's therapeutic areas.
Domain
Life Sciences / Biotech / Marketing Operations
Deliverable
product features
Required skills
Marketing strategy, Content operations, Stakeholder management, Project management, Change management, Data analysis, Process optimization, Vendor management, Strategic planning, Cross-functional collaboration
Preferred skills
Life sciences industry experience, CRM/DAM platform expertise, Playbook development, KPI tracking, Agency management, Agile methodologies
Technologies
CRM platforms, DAMs, Marketing automation tools, Analytics dashboards
Responsibilities
Translate brand priorities into coordinated cross-channel execution; Coordinate discovery, onboarding, and training readiness across brands; Lead weekly pod interactions to optimize capability utilization; Educate teams on self-service tools and centralized capabilities; Monitor industry content innovations and best practices; Partner with decision science to deliver performance tracking dashboards; Connect marketing needs to content and channel workflow teams.
Seniority
Director, Strategic Leadership