Executive Commerce Director, WIRED
Core
Develop overarching commerce strategy for WIRED in tech, home, and lifestyle to meet growth targets and launch new consumer-facing ecommerce experiences.
Role type
Executive Director, Consumer Marketing
Builds
Direct-to-consumer experiences, net-new revenue streams, and strategic alliances with tier-one retailers.
Domain
Media & Publishing / Ecommerce
Deliverable
product features
Required skills
Ecommerce strategy, content-driven commerce, direct-to-consumer business management, first-party data management, email marketing strategy, social commerce, vendor and partner relationship management, revenue forecasting, SEO practices, business opportunity sizing, data analytics, team leadership, change management.
Preferred skills
Experience scaling a business, diverse and inclusive team leadership, mentoring.
Technologies
Google Sheets
Responsibilities
Identify and execute business opportunities to disrupt the affiliate ecommerce model; build a direct audience via newsletter and social; develop a differentiated commerce proposition; improve repeat engagement on commerce content; work on new product features including integrating Commerce on the WIRED App; drive macro-level commerce innovation; partner with product/audience for site audits and optimizations; represent the Commerce division in high-stakes negotiations; structure strategic alliances and exclusive contracts with tier-one retailers; identify long-term strategic direction and deliver growth targets; collaborate with editorial, advertising, engineering, video, and design teams; synthesize data and consumer trends to inform content strategy and monetization; manage profit including revenue and personnel costs.
Seniority
Executive, strategic leadership & team management