Trade Marketing Specialist - Fashion & Apparel
Core
Develop and execute wholesale marketing campaigns and account plans for Icebreaker and Smartwool in Northern Europe to drive demand and sell-through.
Role type
Trade Marketing Specialist (Wholesale)
Builds
Wholesale marketing campaigns, in-store activations, events, pop-ups, and shop-in-shops for outdoor apparel brands.
Domain
Outdoor apparel / Sportswear / Retail
Deliverable
product features
Required skills
Wholesale marketing strategy, account management, visual merchandising, budget management, agency coordination, retail trend analysis
Preferred skills
Experience in outdoor/sportswear industry, knowledge of Northern European markets
Technologies
None stated
Responsibilities
Develop wholesale marketing strategies and campaigns; Partner with sales teams to strengthen relationships with wholesale partners; Execute account marketing plans across touchpoints; Coordinate third-party agencies for activations and events; Manage showroom and visual merchandising; Monitor brand representation and marketing performance.
Seniority
Individual Contributor