Senior Manager, Merchandising - FTW Performance
Core
Shape long-term vision and strategy for the Performance Footwear business, driving consumer relevance, brand elevation, and sustainable growth across Trail Running, Hiking, and Mountaineering categories.
Role type
Senior Manager, Merchandising (Performance Footwear)
Builds
Seasonal product assortments, product briefs, and category strategies for wholesale, DTC, digital, and retail channels.
Domain
Outdoor apparel and footwear (Performance Footwear)
Deliverable
product features
Required skills
Category strategy, product assortment planning, financial acumen (margin/productivity), cross-functional leadership, consumer insights, pricing architecture, global go-to-market alignment, team development, analytical thinking.
Preferred skills
Outdoor/performance footwear industry experience, global merchandising across regions, footwear innovation/materials knowledge, franchise strategy management, international work experience.
Technologies
None stated
Responsibilities
Lead category-level consumer and competitive analysis; partner with Design and Development to influence innovation pipelines; own product strategy and execution for Performance Footwear; oversee creation of seasonal product briefs; lead cross-functional product pods; deliver category financial targets; develop differentiated assortment strategies; present category vision to senior leadership; lead and develop a team of merchandising professionals.
Seniority
Senior Manager, hands-on leadership