Manager, Performance Marketing Kipling
Core
Lead paid digital marketing initiatives to accelerate Kipling's digital growth and support e-commerce objectives.
Role type
Manager, Performance Marketing
Builds
Full-funnel performance marketing strategies across Paid Search, Shopping, Paid social media, YouTube, and TikTok
Domain
Apparel / E-commerce / Digital Marketing
Required skills
Full-funnel strategy development, Paid Search/Shopping/Social optimization, KPI definition and dashboarding, Agency management, A/B testing, CRM integration, Budget management, Google Analytics, Google Ads, Meta Business Manager
Preferred skills
AI application in digital marketing, Additional European language
Technologies
Google Analytics, Google Ads, Meta Business Manager, Google Search Console, Microsoft Office
Responsibilities
Develop and optimize full-funnel strategies across digital channels; Define and evaluate paid media KPIs and build automated dashboards; Manage media agency relationships and coordinate campaign activities; Collaborate with Brand, Digital Marketing, and Finance teams to align plans with financial objectives; Apply test-and-learn approach through A/B testing of creatives and targeting; Support CRM and digital media integration; Plan and track digital media investment against financial targets.
Seniority
Manager, hands-on leadership