Marketing Automation Intern
Core
Support the EMEA Digital Activation Team in leveraging Salesforce Marketing Cloud to transition from mass-mailing to 1:1 personalized customer journeys for VF lifestyle brands.
Role type
Marketing Automation Intern
Builds
Personalized customer journeys and email campaigns for The North Face, Vans, and Timberland
Domain
Retail / Apparel / Digital Marketing
Deliverable
product features
Required skills
SQL query writing, Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, AmpScript), HTML/CSS basics, data segmentation, reporting and analytics
Preferred skills
Salesforce Marketing Cloud Email Specialist certification, Jira experience, German/French/Italian language skills
Technologies
Salesforce Marketing Cloud, SQL, AmpScript, Jira
Responsibilities
Assist in setting up and updating triggers in Journey Builder; write SQL queries and build data filters for customer segmentation; create dynamic personalized emails using AmpScript; maintain data extensions in Contact Builder; prepare standard and customized performance reports
Seniority
Intern