Vans: Manager, Retail Marketing (Americas)
Core
Drive incremental traffic, engagement, and conversion in brick-and-mortar retail for Vans across the Americas, translating global brand stories into localized store experiences.
Role type
Manager, Retail Marketing
Builds
Integrated retail marketing strategies, seasonal launches, activations, and immersive in-store experiences for Vans retail stores.
Domain
Apparel/Footwear retail, youth culture, street culture, action sports
Deliverable
product features
Required skills
Retail marketing strategy, brick-and-mortar traffic growth, cross-functional leadership, segmentation strategy, project management, cultural trend analysis, program management
Preferred skills
Experience in apparel/footwear/youth-culture brands, matrixed organization navigation, consumer-obsessed mindset
Technologies
Vans Family (digital ecosystem)
Responsibilities
Own holistic Retail Marketing strategy for the U.S. with scalability to Canada and Mexico; Execute Go-To-Market processes for seasonal launches and activations; Define segmentation strategies across the Americas retail fleet; Link retail activations to digital ecosystems; Concept and deliver immersive retail experiences; Build partnerships for hyper-local activations; Lead initiatives for future retail concepts and pilot programs.
Seniority
Manager, hands-on leadership