Vans: Director, Retail Marketing, Global Brand
Core
Drive cohesive brand expression and consumer journey across all VANS brick & mortar retail doors and wholesale partner co-branded retail activations.
Role type
Director, Global Retail Marketing & Visual Merchandising
Builds
Global retail marketing and visual merchandising strategy, in-store storytelling frameworks, and execution toolkits for VANS retail and wholesale channels.
Domain
Footwear, apparel, and accessories retail
Deliverable
product features
Required skills
Visual merchandising strategy, in-store storytelling, retail KPI analysis, cross-functional leadership, operational planning, stakeholder influence, consumer insights, brand narrative translation
Preferred skills
Experience with wholesale partner integration, modular toolkit development, regional execution enablement
Technologies
None stated
Responsibilities
Define global retail marketing and visual merchandising strategy; Develop and execute seasonal in-store storytelling and go-to-market processes; Establish global VM standards and scalable toolkits; Partner with Retail, Wholesale, and Marketplace teams to align channel-specific needs; Track retail performance metrics (traffic, conversion, sell-ePS) and optimize concepts; Lead and develop the global retail marketing and VM organization.
Seniority
Director, strategic leadership with hands-on execution oversight