Automotive Brand Manager*in DACH (alle)
Core
Develop marketing and growth strategies for Michelin's passenger car and light truck business in DACH, driving market share and business success.
Role type
Senior Automotive Brand Manager
Builds
Marketing strategies, product portfolio positioning, and growth initiatives for tires and technical materials
Domain
Automotive / Tires / DACH region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing, market analysis, product portfolio management, cross-functional collaboration, data-driven decision making, project leadership
Preferred skills
Entrepreneurial mindset, stakeholder management, trend analysis
Technologies
Market data analysis tools, CRM systems
Responsibilities
Develop and execute marketing and growth strategies for the Pkw and Lkw business in Germany, Austria, and Switzerland; Strategically evolve the product portfolio to ensure market relevance; Analyze market data, identify trends, and derive actionable measures; Lead strategic projects with direct impact on business development; Collaborate with Sales, Pricing, and international stakeholders
Seniority
Senior, hands-on IC