Sr Manager - Digital Marketing Campaigns, Global Digital Health
Core
Sr Manager leading global digital marketing campaigns, customer journey mapping, and CRM program deployment for Alcon's eye health products to drive customer demand, retention, and ROI.
Role type
Senior Manager, Digital Marketing
Builds
Global digital marketing campaigns, customer journey maps, CRM programs, and targeted patient/professional education materials.
Domain
Digital Health / Ophthalmics
Deliverable
product features
Required skills
Global digital marketing strategy, customer journey mapping, CRM management (Marketing Cloud, Braze), content creation (blogs, video, FAQs), web optimization (SEO, AI Search/LLMs), A/B testing, data analytics, cross-functional collaboration, stakeholder management.
Preferred skills
None stated.
Technologies
Marketing Cloud, Braze, CRM systems, digital marketing platforms.
Responsibilities
Oversee global digital marketing projects; optimize website content for search and conversion; manage email, text, in-app, and social media journeys; develop and publish web content; create CRM programs; drive digital activities to support franchise KPIs; make key project decisions.
Seniority
Senior Manager, hands-on leadership
