Digital Marketing Coordinator, Premium
Core
Plan and execute email and online advertising campaigns for the Anaheim Ducks and Premium Seating at Honda Center to drive sales, fan engagement, and lead generation.
Role type
Digital Marketing Coordinator
Builds
Email newsletters, automated lead nurturing flows, online advertising campaigns (display/SEM), text messaging campaigns, web landing pages, and social media content.
Domain
Sports entertainment (NHL hockey) and premium venue seating
Deliverable
product features
Required skills
Email marketing, marketing automation, lead generation, paid social advertising, display and SEM, SMS marketing, basic HTML editing, landing page development, campaign reporting, ROI tracking, Salesforce Marketing Cloud
Preferred skills
Hockey knowledge
Technologies
Salesforce Marketing Cloud, Eloqua, Ticketmaster (CENs, Ticket Alerts, TMcom)
Responsibilities
Coordinate email marketing initiatives including newsletters and automated lead nurturing; work with vendors to develop and optimize online advertising campaigns; manage the text messaging platform; partner with New Media to develop web pages and promotional placements; collaborate with Social Media Producer on sales and awareness campaigns; assist with migrating marketing programs from Eloqua to Salesforce Marketing Cloud; support lead generation programs for Premium Seating and the team.
Seniority
Mid-level, hands-on IC