Marketing Specialist
Core
Support brand management and marketing initiatives for iconic meat brands (Smithfield, Eckrich, Nathan's Famous) by analyzing consumer and financial data to drive growth and profitability.
Role type
Marketing Specialist (Brand Management & Analytics)
Builds
Integrated marketing campaigns, brand plans, and business recommendations for retail and digital channels.
Domain
Food & Beverage / Consumer Packaged Goods
Deliverable
product features
Required skills
Consumer insights analysis, financial reporting, digital asset management, social media coordination, cross-functional collaboration, data synthesis (Excel, syndicated data)
Preferred skills
Experience with trade marketing, category management, influencer programs
Technologies
Excel, Circana, Mintel, DMS (Digital Asset Management systems)
Responsibilities
Develop annual brand plans and marketing briefs; analyze consumer and financial data to inform strategy; manage digital assets and content calendars; coordinate cross-functional projects and agency partners; support sales presentations and customer insights.
Seniority
Mid-level, hands-on IC
