Vice President, Marketing & Product Management
Core
Oversee marketing communications, channel marketing, training, and product market management for the North American Construction Division to align resources with customer expectations and support sales efforts.
Role type
VP of Marketing & Product Management
Builds
Marketing strategies, product roadmaps, and sales support programs for construction equipment and diamond tools
Domain
Construction equipment and industrial tools
Deliverable
product features
Required skills
Strategic product portfolio management, channel marketing strategy, product lifecycle management, pricing and value positioning, market surveillance, cross-functional stakeholder management, team leadership and coaching, performance appraisal
Preferred skills
Global marketing guidelines knowledge, CRM proficiency, industry network building
Technologies
CRM, Excel, Word, AS400
Responsibilities
Define and execute annual marketing communication and events strategy; manage product assortment and pricing strategies; coordinate product launches and roadmaps; lead training programs for internal and external customers; monitor competition and market trends; represent the division in global strategic meetings
Seniority
Executive, strategic leadership & mentorship
