Segment Marketer
Core
Execute integrated marketing campaigns and communications to promote Invesco's Defined Contribution capabilities and CollegeBound 529 business to institutional and intermediary audiences.
Role type
Segment Marketer (Defined Contribution)
Builds
Integrated marketing programs, digital initiatives, event programming, and sales enablement tools for retirement and education savings markets.
Domain
Financial Services / Investment Management
Deliverable
product features
Required skills
Integrated marketing campaign execution, digital marketing, project management, stakeholder coordination, sales enablement tool development, marketing analytics, regulatory compliance knowledge.
Preferred skills
Asset manager experience, retirement marketing background, Adobe Creative Cloud proficiency, Tableau proficiency.
Technologies
Microsoft Office, Adobe Creative Cloud, Aprimo, Tableau, workflow-management tools
Responsibilities
Execute integrated marketing campaigns and event programming; deliver high-quality marketing communications across the client lifecycle; coordinate with Sales, Legal, Compliance, and Creative Services; develop sales enablement tools; support conference sponsorships and booth activations; monitor marketing KPIs and campaign effectiveness; ensure compliance with legal and regulatory standards.
Seniority
Mid-level, hands-on IC
