Director, Creative Integrated Marketing Experiences (IMX), Mexico
Core
Lead the creative vision, strategy, and excellence across the full Mexico portfolio, balancing local creation with global brand adaptation.
Role type
Director, Creative Integrated Marketing Experiences (IMX)
Builds
Culturally resonant brand storytelling and integrated marketing experiences for The Coca-Cola Company in Mexico
Domain
FMCG / Consumer Packaged Goods / Creative Strategy
Required skills
Creative leadership, strategic thinking, creative judgment, organizational leadership, stakeholder influence, talent development, agency management, cultural insight translation
Preferred skills
Experience with emerging technologies and AI in creative workflows
Technologies
AI tools for creative development
Responsibilities
Define overarching creative vision and ambition for the Mexico portfolio; Lead and develop the internal creative organization; Act as the senior creative voice for Mexico with agencies and partners; Champion insights-driven creativity and cultural leadership; Influence senior stakeholders across Mexico, LATAM, and the creative community
Seniority
Director, strategic leadership
