Marketing Manager, Sparkling - Vietnam, Cambodia & Laos
Core
Develop and implement integrated marketing programs for Coca-Cola's Sparkling portfolio (Coca-Cola, Sprite, Fanta) in Vietnam, Cambodia, and Laos, focusing on 90% of effort in Vietnam.
Role type
Marketing Manager (FMCG/Beverages)
Builds
Localized marketing campaigns, point-of-sale assets, experiential events, and digital amplification for sparkling beverage brands.
Domain
Consumer Packaged Goods (Beverages) / Southeast Asia
Deliverable
product features
Required skills
Integrated campaign execution, consumer insight analysis, relationship management with bottlers and agencies, market intelligence, financial evaluation of marketing investments, cross-functional collaboration.
Preferred skills
Creativity, agility, growth-focused mindset, understanding of local consumer occasions.
Technologies
Analytics and performance measurement tools
Responsibilities
Develop integrated marketing programs ensuring creative consistency; Partner with bottlers to align strategies and investment priorities; Activate consumer-focused campaigns including POS assets and events; Adapt global brand plans for local preferences; Collaborate with Franchise and Customer teams for shopper agenda initiatives; Provide input on market-level innovation projects; Manage campaign localization and real-time amplification; Use analytics to monitor effectiveness and optimize campaigns.
Seniority
Mid-Senior level (5+ years experience)