Director, RGM Segmentation Framework
Core
Lead the design, evolution, and application of the NAOU segmentation framework across consumers, shoppers, occasions, channels, and geographies to identify growth pools and inform OBPPC (Brand, Package, Price, Assortment, Occasion, Channel) strategies.
Role type
Director, Revenue Growth Management (RGM) Strategy & Analytics
Builds
Strategic segmentation taxonomies, de-averaging methodologies, segment economics models, and OBPPC decision frameworks.
Domain
Consumer Packaged Goods (CPG) / Beverage Industry / Revenue Growth Management
Required skills
Segmentation methodology, opportunity sizing, scenario modeling, financial business-case development, consumer and shopper behavior analysis, data integration, commercial acumen, strategic influence, cross-functional leadership.
Preferred skills
Household-panel and syndicated data experience, OBPPC and portfolio strategy knowledge, statistical tools (Python/R, SQL), visualization tools (Power BI, Tableau), agile commercial strategy.
Responsibilities
Build and improve the common NAOU segmentation taxonomy and decision rules; Identify and size high-value growth pools using multi-source data; Lead de-averaging analyses to reveal segment economics; Translate insights into strategic OBPPC implications; Develop segment economics and business cases; Partner with Data, Finance, and Marketing to integrate data; Establish analytical standards and quality controls; Provide strategic recommendations to senior leadership; Coach team members on analytical methods.
Seniority
Director, strategic leadership with hands-on analytical execution