Senior Director II, RGM OBPPC E-Commerce
Core
Lead North America's total-portfolio e-commerce strategy for Occasion, Brand, Price, Package, and Channel (OBPPC) across Amazon, Walmart, and Sam's Club to drive profitable growth.
Role type
Senior Director, E-commerce Strategy & Commercialization
Builds
Profitable e-commerce growth, differentiated digital assortment, and scalable OBPPC standards for the North America Operating Unit.
Domain
Consumer Packaged Goods (Beverages) / E-commerce / Omnichannel Strategy
Deliverable
product features
Required skills
OBPPC and price-pack architecture, E-commerce and omnichannel strategy, RGM analytics and business cases, Portfolio and shopper strategy, Senior stakeholder influence and negotiation
Preferred skills
Digital shelf strategy and retail media, Supply chain and fulfillment economics, Route-to-market and order-to-cash processes, Customer planning and trade investment
Technologies
Amazon.com, Walmart.com, Sam's.com, eARTM
Responsibilities
Translate enterprise OBPPC priorities into differentiated digital strategies; Develop one- to three-year e-commerce roadmaps and package configurations; Design route-to-market models for Ship-to-Home and direct channels; Build business cases evaluating net sales, margin, and cost to serve; Lead cross-functional commercialization from concept to launch; Influence senior leaders and bottling partners; Develop reusable OBPPC playbooks and governance.
Seniority
Senior Director, strategic leadership & team building