Senior Director, Franchise Commercial Execution
Core
Design, integrate, and govern the end-to-end commercial execution system for Coca-Cola Consolidated, connecting enterprise strategy to bottler adoption and measurable marketplace outcomes.
Role type
Senior Director, Franchise Commercial Execution
Builds
Commercial execution architecture, operating models, and performance systems for the total beverage portfolio.
Domain
Consumer Packaged Goods (Beverage) / Franchise Operations / Commercial Strategy
Required skills
Commercial strategy design, operating model development, cross-functional governance, stakeholder negotiation, performance management, data-driven decision making, team leadership, strategic planning, business case development, transformation leadership
Preferred skills
Beverage industry experience, Revenue Growth Management (RGM), supply chain integration, multi-channel execution, bottler incentive design, equipment investment modeling
Technologies
Data analytics tools, performance scorecards, execution planning systems
Responsibilities
Design future-state operating models and align decision rights across functions; translate enterprise strategy into connected commercial and field execution plans; integrate execution capabilities (PICOS, coolers, space) into a common architecture; shape plans before field deployment with senior leaders; create performance and intervention systems; build organizational capability and coach teams; protect system value through complex negotiations.
Seniority
Senior Director, strategic leadership & team building
