Senior Director, Social & Community, LA28
Core
Define enterprise ambition and operating model for LA28 Olympic & Paralympic Games social strategy, driving value for brands via creator-led marketing, community engagement, and real-time cultural moments.
Role type
Senior Director, Social & Community Strategy & Operations
Builds
Creator-led operating model, social ecosystem governance, and scalable brand community initiatives for LA28
Domain
Sports marketing (Olympics) + Creator Economy + Social Media Strategy
Deliverable
product features
Required skills
Social media strategy, creator economy expertise, operating model design, cross-functional leadership, change management, KPI definition, agency management, cultural fluency, real-time engagement, brand safety protocols
Preferred skills
MBA, experience with 3rd party rightsholders, advanced social technologies
Technologies
Social analytics tools, paid social platforms, social listening software
Responsibilities
Define LA28 social vision transforming social into a growth capability; build creator-led governance and briefing standards; partner with IMX to set creator selection and brand safety protocols; nurture brand communities using human insights and social listening; champion platform-native creative standards; manage real-time cultural conversation moments; establish KPIs linking social activity to business outcomes
Seniority
Senior Director, strategic leadership & organization building