Director, Brand Innovation Platform
Core
Lead brand and innovation strategies for assigned local brands or categories in Japan and Korea, translating global direction into locally relevant execution plans to drive consumer growth and revenue.
Role type
Director, Brand Strategy & Innovation
Builds
Locally relevant brand strategies, product roadmaps, and marketing activation plans for CPG brands in Japan and Korea
Domain
Consumer Packaged Goods (CPG), Brand Management, Market Strategy
Deliverable
product features
Required skills
Strategic brand development, cross-functional leadership, financial analysis, new product development, stakeholder influence, portfolio budget management, market insights translation
Preferred skills
Master's degree, experience in Japan/Korea/Asian markets, innovation management
Technologies
Microsoft Office, Analytics Software, Data Mining, Syndicated Research
Responsibilities
Lead strategic brand development initiatives to broaden consumer appeal and drive growth; Recommend differentiated brand positioning and market priorities; Steward brand standards and adapt assets for local markets; Develop consumer insights into marketing strategies; Manage brand portfolio budgets and investment allocation; Lead cross-functional teams and coach talent; Generate scalable product and experience concepts; Translate business priorities into marketing briefs for agencies and internal teams
Seniority
Director, strategic leadership with hands-on execution
