Senior Manager, Consumer Engagement Operations
Core
Oversees execution of loyalty campaigns, promotional operations, and consumer engagement programs on the Coke ON digital platform.
Role type
Senior Manager, Consumer Engagement Operations
Builds
Loyalty campaigns, promotional activations, and engagement programs for an 11M-MAU consumer platform
Domain
FMCG / Digital Consumer Engagement / Loyalty Programs
Deliverable
product features
Required skills
Campaign management, Operational process design, Vendor/agency management, Performance tracking, Cross-functional coordination, Process automation
Preferred skills
Loyalty program expertise, Promotional compliance knowledge, Automation implementation
Technologies
SQL, Microsoft Office, Workflow Management Tools
Responsibilities
Lead end-to-end operational execution of loyalty campaigns and promotions; Own campaign readiness processes including setup, testing, and launch coordination; Manage operational workflows across marketing, editorial, technical, and partner teams; Track campaign performance and provide improvement recommendations; Coordinate with bottler and brand partners on joint promotions; Manage vendor and agency relationships for delivery quality and cost discipline.
Seniority
Senior Manager, hands-on leadership