Senior Director, Business Delivery – Coke ON
Core
Owns end-to-end content strategy and editorial direction for the Coke ON consumer experience, shaping storytelling, campaign content, and in-app communications to drive engagement and loyalty for 11M monthly active users.
Role type
Senior Director, Content & Editorial Strategy
Builds
Omnichannel consumer engagement platform (Coke ON) for Coca-Cola Japan & South Korea
Domain
Consumer packaged goods (CPG) / Digital Loyalty Platforms
Deliverable
product features
Required skills
Content strategy, Editorial leadership, Brand storytelling, Campaign management, Stakeholder management, Data-driven content optimization, Vendor management, Performance analytics, Japanese consumer culture insight
Preferred skills
Experience with gamification, digital collectibles, community content, A/B testing, Agile methodology
Technologies
Microsoft Azure Databricks, Cloud platforms
Responsibilities
Define and own the editorial calendar aligned with brand priorities; Lead editorial direction for in-app content and notifications; Ensure brand consistency and tone of voice across touchpoints; Partner with marketing and data teams to personalize content; Oversee content production workflows with internal teams and agencies; Measure content performance against engagement and loyalty metrics; Ensure editorial compliance with legal and brand governance.
Seniority
Senior Director, strategic leadership with hands-on oversight
