Senior Director, Business Delivery – Coke ON
Core
Owns end-to-end content strategy and editorial direction for the Coke ON consumer experience, shaping storytelling, campaign content, and in-app communications to drive engagement and loyalty for 11M monthly active users.
Role type
Senior Director, Content Strategy & Editorial Leadership
Builds
Omnichannel consumer engagement platform (Coke ON) for Japan & South Korea
Domain
Consumer Goods / Digital Loyalty Platforms
Deliverable
product features
Required skills
Content strategy, Editorial leadership, Brand storytelling, Stakeholder management, Data-driven optimization, Vendor management, Japanese consumer culture, A/B testing, Agile methodology
Preferred skills
Digital transformation, Gamification, Community building, UX collaboration
Technologies
Microsoft Azure Databricks, Cloud Platform
Responsibilities
Define and own the content experience and editorial calendar; Lead editorial direction across in-app content and campaign storytelling; Ensure brand consistency and tone of voice; Partner with brand teams to translate strategies into content; Collaborate with Product Marketing/UX and Data teams for personalization; Oversee content production workflows; Measure content performance against engagement metrics; Ensure editorial compliance with legal and brand governance.
Seniority
Senior Director, strategic leadership with hands-on oversight
