Senior Manager, Media Operations France
Core
Senior Manager responsible for translating operating unit strategies into effective media planning and activation for Coca-Cola brands in France, ensuring brands show up in the right places with the right voice.
Role type
Senior Manager, Media Operations
Builds
Integrated media plans and brand activation programs across digital and traditional channels
Domain
FMCG / Consumer Packaged Goods / Digital Media
Required skills
Media strategy, Media planning, Agency management, Budget management, Negotiation, Data analytics, French fluency, English proficiency, Cross-functional collaboration, Digital fluency
Preferred skills
Agency or media vendor experience, Familiarity with on-the-ground marketing practices
Technologies
Google Analytics, Microsoft Office, Programmatic, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Digital Signage, Waterfall Model
Responsibilities
Translate operating unit connection strategies into integrated, efficient media plans; Collaborate with frontline marketing teams and area directors to align media activation priorities; Partner with procurement and external media agencies to coordinate planning and buying activities; Monitor media investments against planned budgets and approve agency shifts and invoices; Prepare and report budget evolution insights; Confirm adherence to recommended DMI allocation by brand and channel; Oversee compliance with Responsible Marketing Policy and track performance against KPIs; Support market-facing teams with clear, connected media calendars; Connect media planning with real-time social amplification; Share best practices to introduce scalable improvements; Strengthen measurement frameworks by enhancing utilization of digital tools.
Seniority
Senior Manager, strategic execution & cross-functional leadership