Senior Director, Customer Marketing, North Asia
Core
Lead business planning for consumer marketing strategies, co-create promotions and product innovation, and implement global programs to maximize growth for The Coca-Cola Company brands within the McDonald's system in North Asia.
Role type
Senior Director, Individual Contributor (Strategy & Leadership)
Builds
Scalable marketing programs and strategic partnerships between The Coca-Cola Company and McDonald's
Domain
Fast-Moving Consumer Goods (FMCG), Beverage Industry, Strategic Marketing
Required skills
Consumer marketing strategy, Business planning, Stakeholder management at CMO/SVP level, Strategic partnership development, Market dynamics analysis, Team mentoring
Preferred skills
MBA or advanced degree, Experience in FMCG, Knowledge of regional business landscape, Fluent in English plus local languages
Technologies
Brand Architecture, Brand Positioning, Channel Management, Digital Media Strategy, Shopper Marketing, Social Media Strategies, SWOT Analysis
Responsibilities
Lead business planning of consumer marketing strategies, Collaborate with TCCC network and McDonald's HQ to co-develop scalable programs, Develop local programs aligned with global beverage growth plans, Act as liaison to steward strategic marketing relationships with senior stakeholders, Provide ongoing mentoring and leadership to team members
Seniority
Senior Director, Strategic Leadership & Mentorship
