Senior Director, Customer Marketing, North Asia
Core
Lead business planning for consumer marketing strategies, co-create promotions and product innovation, and implement global programs to maximize profitable growth for Coca-Cola brands within the McDonald's system in North Asia.
Role type
Senior Director, Customer Marketing (Individual Contributor)
Builds
Scalable marketing programs and product innovation initiatives for Coca-Cola brands in the McDonald's system
Domain
Fast-Moving Consumer Goods (FMCG), Beverage Industry, Strategic Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Consumer marketing strategy, Business planning, Stakeholder management at CMO/SVP level, Portfolio strategy, Global campaign stewardship, Regional business landscape knowledge, Team mentoring
Preferred skills
MBA or advanced degree, Experience in non-carbonated beverages and innovative new products, Deep knowledge of McDonald's and TCCC ecosystems
Technologies
Brand Architecture, Brand Positioning, Channel Management, Digital Media Strategy, Shopper Marketing, Social Media Strategies, SWOT Analysis
Responsibilities
Lead business planning of consumer marketing strategies, Co-create promotions and product innovation, Act as a liaison to senior marketing stakeholders of McDonald's and TCCC, Provide ongoing mentoring and leadership to team members, Steward best practices across the globe for Value and Execution projects
Seniority
Senior Director, Strategic Leadership & Mentorship