Senior Manager, Integrated Marketing Experience (IMX) - EPICS (Philippines)
Core
Designing and delivering culturally iconic, insight-led experiences connecting brands to consumers through Entertainment, Partnerships, Influencers, Culture, and Sports to drive brand relevance and commercial impact.
Role type
Senior Manager, Integrated Marketing Experience (IMX)
Builds
Culturally iconic experiences, partnerships, and platforms that feed the IMX performance and conversion system.
Domain
Consumer Packaged Goods (Beverages) / Integrated Marketing / Cultural Strategy
Deliverable
product features
Required skills
Entertainment marketing, Influencer strategy, Cultural partnerships, Sports marketing, Cross-functional program leadership, Commercial acumen, Rights valuation, Contract negotiation, Data-driven performance analysis, Agency management, Stakeholder alignment
Preferred skills
Youth culture trends, Creator economy expertise, Digital-first execution, Innovation mindset
Technologies
Adobe Illustrator, Adobe Photoshop, Motion Graphics, UI/UX Design
Responsibilities
Own and lead the EPICS strategy and activation roadmap; Provide leadership and end-to-end operational oversight of experiential executions; Lead agencies, rights holders, creators, and production partners; Manage EPICS investments, rights, and partnerships; Drive capability building across the market.
Seniority
Senior Manager, hands-on leadership
