Associate Brand Manager UFS Cooking Aids
Core
Drive growth of Unilever Food Solutions North American tea business through customer insights, marketing mix execution, and new product innovation.
Role type
Associate Brand Manager (B2B Foodservice)
Builds
Innovative products, packaging, and marketing materials for the foodservice industry
Domain
Foodservice / B2B / FMCG
Deliverable
product features
Required skills
Cross-functional leadership, CRM and digital media understanding, customer insight identification, creative brief composition, agency management, 6P's marketing framework, new product development leadership, national marketing activation, sales enablement, strategy execution, sales/marketing funnel analysis, marketing automation journey management
Preferred skills
Innovation and renovation project management, price position tracking, purpose-led brand content creation, campaign message integration, creative and persuasive content performance measurement
Technologies
CRM, Search, Digital Media, Marketing Automation
Responsibilities
Drive growth of the tea business through customer insights and marketing mix execution; Develop customer insights and growth-driving activations with clear customer journeys; Lead innovation teams to deliver new products; Partner with sales and operator marketing to develop presentation materials; Partner with agencies to develop point of sale materials
Seniority
Junior to Mid-level, hands-on IC
